Most event organizers are trapped in a cycle of starting from zero every single year.
You spend months planning a gala or a conference. You fight for every ticket sale. The event happens and it is beautiful. Then everyone goes home and they disappear. You are left with a spreadsheet of names that will be cold by the time you need them again. This is the friction tax of the modern internet. We have been trained to rent our audiences from platforms like Eventbrite or Facebook. You pay for the attention but you never actually own the relationship. Real growth happens when the event is just the beginning of the connection, not the finish line.
If you have ever felt that post-event silence, you know exactly what I am talking about.